My search engine Reviews
the future of googel adsense
If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.
Believe it or not this harvard business review online is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.
The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.
And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.
This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.
And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.
So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.
In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.
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Micheal
the future of googel adsense
The ads are small just like AdSense's and they're just as easy to set up.
Also, registration for MarketBanker is free.
BidClix ( http://www.
bidclix.
com/PubTop.
html)
BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page.
It also has a very large pool of advertisers which ensure there are plenty of people to choose your site.
However, it does require more polish on site contents then AdSense.
As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.
Chitika (http://www.
realcontext.
com/index.
php?
option=RealContext:+Contextual+Targeting+Engine)
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page.
And there's an extra feature which makes RealContext unique as well.
Keywords are selected based upon which previous selections payed off and which didn't.
That means there's a constant feedback process that ensures you gain better revenue from your ads.
It also supports blocking certain adds and child-safe filtering and many more options.
AdHearus (http://adhearus.
com/webmaster.
php)
AdHearus is a very feature-packed contextual ad provider.
for information
RSS Feed Adsense
eMarketer: Podcasting Set to Surge, Thanks to Google
13 Feb 07 14:05:00 UTC
MarketingVOX - Belcher expects that by 2008 Google will have developed a version of AdSense that can be used with podcasts, allowing podcasters to add advertising to their casts. While the podcasting market remains relatively small, podcasters and their audiences ...
The Next Big Ad Medium: Podcasts (BusinessWeek)
Wed, 14 Feb 2007 08:37:07 GMT
Advertisers will spend more than $400 million on podcasting by 2011, but they're still not sure who will be listening to them
As with AdSense, advertisements are targeted but it doesn't stop here at all.
The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers.
You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies.
There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.
AffiliateSensor (http://www.
affiliatesensor.
com/)
AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface.
You also get realtime reporting with clicks-by-domain, page and refferer.
There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).
Kanoodle Bright Ads (http://www.
kanoodle.
com/about/brightads.
cool)
Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads.
The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads.
And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.
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Adsense Com
adsense com And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.
So could "Do no evil" actually work in today's cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.
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